![]() Ling is something of a veteran in a field he refers to as "UGC" - or user-generated content, a term that became well-known in games thanks to mods and products like LittleBigPlanet, but has evolved into a thriving industry in its own right thanks to the popularity of live-service games. "Most of what I would define as the traditional games industry doesn't really understand Roblox - or just thinks it's a game for kids" "Most of what I would define as the traditional games industry doesn't really understand Roblox - or just thinks it's a game for kids." "You're definitely not the only one," Ling says, when I admit my surprise at first hearing of Adopt Me's remarkable growth. According to Josh Ling, Adopt Me's director of business development, the scale and success of Adopt Me is largely overlooked by the industry at large, in much the same way as the commercial potential of the Roblox platform itself. Indeed, Roblox is now so popular, the games that only exist in its virtual space rival Apex Legends and Call of Duty Warzone for MAUs.Īnd one game in particular: Adopt Me, a social collection game that recalls The Sims, MapleStory, and the Tamagotchi digital pets that proved so popular in the late '90s. ![]() Aimed squarely at the kids market and as much a social sandbox as a traditional game, it is at least as popular as half of the games on that list, with somewhere in the region of 150 million monthly active users. Whether Roblox would spring to mind for most people is another matter. ![]() ![]() If one were asked to write a list of the most popular games in the world in 2020, the majority would contain a handful of common choices: Fortnite, Minecraft, League of Legends, Honor of Kings, PUBG Mobile, Pokémon Go, maybe even CrossFire for those with an eye for trends outside of Europe and North America. ![]()
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